THE UNINTENTIONAL MARKETERby Bex Sutton

Bex Sutton — Freelance & contract-to-hire

Creative strategist,
illustrator, storyteller.

Brand storytelling, lifecycle marketing, publishing, healthcare, education, and visual communication — blending strategy, systems thinking, and design into communication that feels human, immersive, and commercially effective.

Scroll
StrategyIllustrationBrand storytellingLifecycle marketingPublishingHealthcare commsEditorial designSystems thinkingCampaign directionVisual storytellingStrategyIllustrationBrand storytellingLifecycle marketingPublishingHealthcare commsEditorial designSystems thinkingCampaign directionVisual storytellingStrategyIllustrationBrand storytellingLifecycle marketingPublishingHealthcare commsEditorial designSystems thinkingCampaign directionVisual storytelling

— 01 / Practice

Freelance and contract-to-hire. I'm endlessly curious about audiences and the journeys they take — finding ways to connect through strategy, marketing, illustration, and graphics. Storytelling that actually speaks to people, not at them.

Strategy & Campaigns

Brand systems,
built to last.

Strategy, lifecycle, communications, and campaign direction across healthcare, publishing, sustainability, and culture.

See the work →

Illustration & Design

Image as
argument.

Children's books, medical illustration, editorial layouts, branding, and ebook formatting — work that thinks in pictures.

Open the gallery →